ORIGINALITY : The
article should present an original idea with impressive conceptual
clarity and stir the readers’ thinking with its insightful
and fresh feel. CONTENT : The
writers should have a clearly stated thesis and intent of the article.
Focus of the writer & writing should be balanced with appropriateness/
Relevance/insights. ORGANISATION : The
writer Should ensure that the trinity of U-C-D Unity – Coherence
– Development is effective. Good use of connectives &
gambits for Transition of ideas will be appreciable.
LANGUAGE : The
writers should use a wide variety of Vocabulary, Phrases, sentence
Fluency. Grammatical Accuracy, Spelling & Punctuation are minimum
requirements. Error-free & Creative English is laudable. STYLE : The
articles should showcase the writers’ superior Diction, impressive
Syntax, mature Tone and a neutral Voice. RESEARCH : Use sources to support/inspire/enforce/contradict or emote. Try to combine material from variety of sources, personal observations, and survey reports. Forget not to give acknowledgements. RATIONALE : The
articles should reflect strong conviction of the writer. Substantial, logical, analytical and concrete development of ideas and reasoning behind should be authoritatively justified. Supportive ideas, words, Facts & anecdotes must be convincingly explained. OBJECTIVITY :
The writers should exhibit Objectivity by being impersonal taking third-person
stance in their narration as we do not preach or promote anything. AUDIENCE :
The writers should craft the writing with an awareness and respect for the audience and the purpose of writing. Remember that the target audience for your articles are mostly located in the US and UK. OVERALL IMPRESSION : The article should be impressive, logical and inspiring. It should generate a 'wow-feeling' with the reader.
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