Krug has claimed the top position as ‘The Most Popular Sparkling Wine (Champagne) ’ by the well-respected Wine & Spirits Magazine.
To conduct research for the feature, Wine & Spirits Magazine asked wine buyers to list their ten top-selling wines in order of popularity. They then used the total number of accumulated mentions to determine their ranking.
“It feels me with joy and gratitude to see this amazing recognition for the House of Krug. Going from being virtually unknown to being named the most popular sparkling wine by US Restaurants in Wine & Spirits Magazine, is the reflection of 8 years of enormous and constant work” says Maggie HENRIQUEZ – House of Krug CEO.
The ranking highlights Krug’s strong momentum in the US, particularly in on-premise accounts.
Wine & Spirits Magazine notices a new trend of Champagne consumption in the US the last years; consumers are, according to the magazine, “more opened, enjoy Champagne with a meal, and don’t think Champagne only as something you drink when you celebrate”.
For five years now, under the strong leadership of Jim Clerkin at Moet Hennessy USA, this bold new vision for Champagne has successfully guided this messages to the forefront of Champagne consumption.
“This recognition is a without any doubt one of the excellent results of the Champagne strategy put in place by MHUSA” Maggie HENRIQUEZ reminds us.
About the House of Krug
Krug has always lived up to its reputation as the first and still unique Champagne House to create only Prestige Champagne every year since its origins. The House was founded in Reims in 1843 by Joseph Krug, a visionary non-conformist with an uncompromising philosophy. He understood that the true essence of Champagne is pleasure itself, and his dream was to offer the very best Champagne every single year, regardless of annual variations in climate. With an entirely original approach to Champagne making, he decided to go beyond the notion of vintage to create the fullest expression of Champagne every year. Six generations of the Krug family have perpetuated this dream, enriching the founder’s vision and savoir-faire.
About Krug Grande Cuvée 166ème Édition
Every year, one creation, one blend, one bottling and thus one new Édition of Krug Grande Cuvée, the fullest expression of Champagne, comes to life. One hundred and seventy-four years after Krug Grande Cuvée was first created, the House presents Krug Grande Cuvée 166ème Édition.
Composed around the harvest of 2010, blended in the spring of 2011 and bottled in June 2011, Krug Grande Cuvée 166ème Édition represents the 166th re-creation of the fullest expression of Champagne.
It is the first Édition created by Krug Cellar Master Eric Lebel following the rediscovery of Joseph Krug’s personal notebook.
About Wine & Spirits Magazine
Wine & Spirits Magazine is one of the most respected wine publications in the world. Published in the U.S., it is read by consumers and wine professionals alike, looking for information on established and up-and-coming regions and producers, the art and science of viticulture, industry happenings and food and wine pairing. Ratings and research conducted by the magazine’s experts are a reference among the international wine community.
Source: Moet Hennessy – Maison KRUG, www.wineandspiritsmagazine.com
