April 30, 2020 —Hennessy is pleased to unveil the new Hennessy.com. Now transformed into a global digital hub, Hennessy.com delves deeper than ever into the House’s multi-faceted universe, showcasing its people, places and culture with an imaginative content mix spanning heritage, art, entertainment, live web series and tutorials. Hennessy.com is designed to evolve organically, so that fans and followers — who already exceed 3.6 million on Facebook, 600,000 on Instagram and 400,000 on Weibo — can connect with the Maison in exciting, entertaining and unexpected ways.
Thanks to its innovative, pioneering approach to both culture and technology, Hennessy has become one of the world’s most digitally impactful brands, garnering more than 100 million views on YouTube alone in 2019. Through the Hennessy.com hub, Hennessy invites its extended international communities to join a celebration of its rich history and craftsmanship as well as collaborations across creative sectors, from urban art and music to cuisine, mixology and more.
“At Hennessy, sharing our story and interacting with consumers in an authentic way is at the heart of everything we do,” said Laurent Boillot, president and managing director of Hennessy. “The new Hennessy.com will enhance our ability to interact and exchange with our community on every level, from revealing how cognac is made to showcasing exciting collaborations with noteworthy artists from every creative domain.”
Upon launch, Hennessy.com will publish a curated program of compelling new features, including behind-the-scenes material on the visionary talents the Maison has tapped for culture-led events. Among the projects highlighted are a monumental masterpiece by the internationally acclaimed artist Zhang Huan for Chinese New Year; limited editions by street artists such as Felipe Pantone and Vhils; collaborations with a variety of talents, from filmmaker Ridley Scott and designers Arik Levy and Marc Newson to the rap artist A$AP Ferg; and a groundbreaking sports partnership with the NBA in the US market.
To further highlight Hennessy’s more than 250-year history, Hennessy.com also brings forward never-before released backstories about special projects both global and local. Spotlight pieces reveal the savoir-faire behind the art of crafting cognac and developing exclusive, limited-edition carafes. Occasional editorials will offer rare glimpses of one of the House’s historic sites, the Château de Bagnolet in Cognac; while masterclasses and tutorials, for example on mixing 50 different kinds of classic cocktail at home, allow customers to perfect their understanding of Hennessy, wherever they are. Hennessy followers may also sign up for a newsletter to be among the first to know about special events, collaborations and local happenings.
Hennessy.com is now online in markets worldwide, with the exception of France and China, where local versions of the website will launch in June 2020.
The leader in Cognac, the Maison Hennessy has shined around the world with its exceptional know-how for more than 250 years. Built on founder Richard Hennessy’s spirit of conquest, the brand is present in more than 130 countries. Based in the heart of the Charente region, Hennessy is also a steadfast pillar of the regional economy. The House’s success and longevity are rooted in the excellence of its cognacs, each of which is born of a unique process of transmission of know-how from generation to generation. The first spirits house to be certified ISO 14001, Hennessy unites its capacity for innovation and the support of all of its partners to protect this exceptional area. As a crown jewel of the LVMH Group, Hennessy is a major contributor to French international trade, with 99% of production sold in export, and a worldwide ambassador for the French art de vivre.